For Apparel Industry

  1. Fit Philosophy Development: By improving the understanding of body shapes and size set tables, the survey aids in the development of a fit philosophy. This, in turn, leads to the creation of better-fitting garments that align more closely with the diverse body types within the population.
  2. Reduced Market Risks: Optimizing the efficiency of size charts reduces market risks by increasing the percentage of target consumers that fit into available sizes. This not only enhances sales but also contributes to heightened customer satisfaction, thereby minimizing returns and associated challenges.
  3. Data-Driven Consumer Understanding: The survey facilitates a data-driven correlation of anthropometry and demographics, providing the apparel industry with a comprehensive understanding of the target population. This insight enables more informed decision-making regarding consumer preferences.
  4. Enhanced Dress Forms and Mannequins: The insights gained from the survey allow for the development of better-suited dress forms and mannequins. This improvement is crucial for testing and displaying garments accurately, ensuring they align with the varied body shapes represented in the population.
  5. Exploration of New Avenues: With a heightened understanding of body types and fits, the apparel industry gains the potential to explore new avenues. This includes the opportunity to introduce innovative designs and styles that resonate better with the preferences and diverse body shapes of the consumer base.

For Consumer

  1. Better Fitting Garments: Consumers can expect to enjoy better-fitting garments, providing increased comfort and style. The survey's insights into body proportions contribute to the creation of clothing that aligns more accurately with individual body shapes and sizes.
  2. Reduced Inconvenience of Returns: The survey's optimization of size charts minimizes the inconvenience of returning improperly fitting garments or dealing with size discrepancies between different brands. This reduction in uncertainties contributes to a smoother and more satisfying shopping experience.
  3. Ergonomically Designed Products: With a focus on anthropometric data, the survey facilitates the development of ergonomically designed products that are better suited to the unique body shapes and sizes of consumers. This ensures that products not only fit well but also enhance functionality and comfort.

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